SolarGirl.jpg

Direct Energy Solar

In the 3rd quarter of 2014, Houston-based Direct Energy bought Astrum Solar to break into the residential solar market. I was hired as the lead designer to work along with the brand manager and rebrand all internal and customer-facing materials. As lead designer my responsibilities included: print and web advertisements, company branding materials, sales flyers, information graphics, PowerPoint presentations, logos, posters, postcards, brochures, emails, e-books, direct mail, landing pages, booth displays and banners.

 
 Trade show banner ups and trifold brochure.

Trade show banner ups and trifold brochure.

 
 Directed photo shoot showcasing new company branded clothing.

Directed photo shoot showcasing new company branded clothing.

 
 New company logo and color palette. 

New company logo and color palette. 

 
 Customer yard sign

Customer yard sign

 
 Illustrations for "How Solar Works"

Illustrations for "How Solar Works"

 
 Lunch and Learn sign up form for trade shows.   Digital version of monthly newsletter  >

Lunch and Learn sign up form for trade shows. Digital version of monthly newsletter >

 
 Website Blog graphics

Website Blog graphics

 
 Direct mail flyer. Referral program welcome kit.

Direct mail flyer. Referral program welcome kit.